Frequently Asked Questions (FAQ)

Q: What kind of results can I expect?

• You can expect but not guaranteed, increased patient engagement, higher appointment bookings from dormant patients, and improved communication with your audience. We track open rates, click-through rates, and conversions to measure success. It is important to note that the "Agency" (Brooks & Rose) does not guarantee specific results from its Services. The success of digital marketing campaigns depends on various factors outside the Agency's control, including market conditions and the Client’s business practices. 
   

Q: How does the email marketing process work?

• We start by segmenting your email list to target different patient groups, such as dormant patients or those needing reminders for follow-ups. Then, we design and schedule emails at optimal times for maximum engagement. Check out the customer journey here
   

Q: Can you integrate with my existing systems?

• At this time, we’ve found that the most straightforward and secure method is for the practice owner to export their patient contact list into an Excel file. We will guide you through securely sending it via a HIPAA-compliant process, where it will be stored in a completely safe and compliant platform. This ensures your data is protected without the complexity of direct system integrations, providing a seamless experience while maintaining full compliance with healthcare privacy laws.
   

Q: How frequently will I receive updates?

• You will receive monthly performance reports detailing open rates, clicks, and campaign engagement. We also schedule regular check-ins to discuss ongoing strategy. This approach can be customized to meet your needs.
   

Q: Can I approve campaigns before they go live?

• Absolutely, although not required. We send all campaign designs and content to you for feedback before launching them to your audience.

  • ​Feedback and Approvals: The Client will review and provide feedback on deliverables within 3-5 days of receipt (Subject to type of deliverable. Example: website improvement values feedback but email marketing patient reactivation will not require feedback and/or approvals). Delays in feedback or approval may result in timeline adjustments. While client feedback is valued and preferred, it is not a prerequisite for the Agency to deliver work or results. The Agency retains the right to proceed with the delivery of final work regardless of whether feedback has been received. 

  • Strategy and Execution: The Agency will develop and implement digital marketing strategies to the best of the Agency’s ability to tailor to the Client’s objectives, including SEO, PPC, email campaigns, content creation, and social media management, newsletter, and more. 

    •  Creative Control: The Agency reserves the right to exercise creative control over the scope of work and the delivered work. While Client feedback is valued and will be considered, the Agency will have the final decision on creative aspects to ensure the integrity and quality of the project. Excessive or unreasonable adjustment requests by the Client may result in additional charges and timeline extensions. 
       

Q: What is the setup fee, and what does it cover?

• The setup fee covers the initial integration with your systems, email list imports, campaign design, and setting up tools like Constant Contact. It also includes our review of your online profiles and website.
   

Q: What makes Brooks and Rose different from other marketing agencies?

• We specialize in healthcare practices like, but not limited to optometry, veterinary care, dentistry, and chiropractic services. Our campaigns are tailored specifically to your audience, ensuring higher engagement with patients. Additionally, we offer secure HIPPA complaint integration with your data and personalized support.
   

Q: How long does it take to see results?

• Results can vary depending on the service, but generally, you’ll start seeing engagement within the first or second month of your campaigns. It’s important to remember that we're establishing key metrics and gathering real data to help grow your practice over time. Continuous optimization ensures that results improve as we refine strategies based on the insights gained from each campaign.
   

Q: What do I need to provide during onboarding?

• During onboarding, we’ll need access to your email lists, brand assets (logos, colors), any existing marketing platforms you use (like social media), and your practice's business information. If you do not have a Brand Kit, we can make one for you. 
   

Q: Can I customize my email templates and social media posts?

• Yes, we create templates based on your brand guidelines and allow you to review and request changes before they are used in campaigns.
   

Q: What kind of reports will I receive?

• We provide detailed reports covering the performance of your email campaigns and social media engagements, including metrics like open rates, click-through rates, and conversion data. These insights help us tweak strategies for even better results.
   

Q: Are there any additional costs outside of the monthly package?

• Additional services such as SMS campaigns, landing pages, and sign-up forms are not included in the base package and are charged separately. We also offer add-ons such as advanced SEO, event management, and other digital marketing services, advertising, and more.
   

Q: How long is the contract, and what is the cancellation policy?

• We offer flexible month-to-month contracts. If you need to cancel, just give us a 30-day notice, and we will ensure a smooth transition. We do offer discounts for 6-month (5% off per month) and 12-month commitments (10% off per month).